I remember the first time I heard Taylor Swift’s first hit, “Tim McGraw.” It was almost summertime and I was going through a breakup myself, so the lyrics were especially poignant. Back then, Taylor had long, curly hair and wore cowboy boots exclusively. Since then, Taylor’s style has changed in many ways and so has her personal brand.
Taylor as a Country Princess
In 2007, Taylor Swift exploded into the country music world. With songs that name checked country music stars like Tim McGraw, it seemed as though she was destined to become the next female country star. From the beginning, however, her style veered a little more towards a fusion of country and pop. In rapid succession, “Tim McGraw” and her next hit, “Teardrops on My Guitar” were remixed to be more pop friendly and were in regular rotation on country and pop stations.
What does this teach us? Figure out what makes you unique–then use it.
How many of us have preconceived notions of what a lawyer looks like, how an artist should dress or how accountants act? Taylor is an example of an unconventional young female artist and an unconventional country (or pop) star. Many young female stars who come up in show business go in one of two directions: rejecting or rebelling against everything that made them popular as a child/teen actress to illustrate that they’ve grown or proclaiming their innocence (read: virginity) a la an early Britney Spears.
Which leads to lesson 2: Evolve your brand slowly.
If you listen to Taylor’s Album “Fearless,” specifically songs like the title track, you can see hints of what was to come with her next album, “Speak Now” (in particular, the song “Sparks Fly”). From songs on her 2012 album, “Red,” such as “I Knew You Were Trouble” and “22,” you can see the beginnings of her newer songs like “Shake It Off.” Some people decide to do a complete 180 to change their image–they go from uber professional to bohemian artist or sweats wearing college student to conservative button downs. This can be a jolt for the people–your colleagues, friends, supervisors, etc.–who have grown accustomed to who you are (your brand or image) and can come off as being insincere. Allow your personal brand to grow and evolve like you do–organically.
But–Have a Plan in Mind.
I’m not naive enough to think that Taylor Swift’s newer image–from her fashion choices (straight hair! heels!) to her latest album–aren’t in some way calculated. It’s important to have goals in mind and retool your brand in ways that feel authentic to you and are in line with your goals. So you want to be a manager? That doesn’t mean you start bossing around your co-workers. Instead, begin adding more managerial type clothing to your wardrobe (if you’re insure how, check out what the heads of your department wear) and begin taking on projects that require a higher level of responsibility. Very few people can go from undergrad to CEO overnight. Always make sure that your image, or personal brand, is in line with who you are–and who you want to be.
didn’t become this–