You may have read about the benefits of explainer videos when used in a site. The benefits are far and reaching, and this is why most marketers are counting on them to realize positive progress on their sites. These videos will not only see your site ranking high on various search engines but also will boost your conversion rate, create awareness of your business, products, and services and also drive into your site huge traffic. However, a successful explainer video needs to have a perfect script as well. And therefore if you are ready to create a video for your site, the script is where everything starts.
1. Make it short
The average length of an explainer video ought to be 60 to 90 seconds. This is more than enough time to convey the message to your audience. With this in mind, you need a short script that fits 60 to 90 seconds given the fact that the average internet user often stops watching a video after 60 seconds. Unless you are creating a video that seeks to present a business image with the aim of increasing the brand’s awareness, remember to keep your script short and on point.
2. It needs to be perfect
Use simple words and short sentences in your script that flows and engages your viewers. A study shows that up to 90% of online buyers are likely to purchase a product that has an accompanying explainer video as it assists them in making decisions about what you are offering. Therefore, the script is an essential aspect of the whole explainer video. A successful video will normally find its way into video hosting platforms and get shared widely on various social media sites.
3. Let the script focus on the problem at hand
Ensure you focus the first part of your script on the problem that your viewers have. All online users are there to search for a solution for their problem, therefore the faster they realize that you have a remedy for your problem the better. Avoid focusing your script on irrelevant information like the history of your business or its achievements but rather talk about your visitors’ problems.
With these and many other tips, you will be sure to create a perfect script that can work magic on your site. If still not sure on how to start, do not shy away from seeking advice from an experienced scriptwriter.